In brief
- Kraken has been named the Official Crypto Exchange Supporter of the FIFA World Cup 2026.
- The partnership kicks off with a multi-city countdown concert on June 10, with fan experiences planned throughout the competition.
- The deal extends Kraken’s broader sports sponsorship strategy, which already includes partnerships with Tottenham Hotspur, Atlético de Madrid, RB Leipzig, and the Williams Racing F1 team.
Cryptocurrency exchange Kraken has struck a deal with FIFA to become the Official Crypto Exchange Supporter of the FIFA World Cup 2026, the organizations announced Tuesday.
The sponsorship deal, announced just two days before the quadrennial soccer tournament’s opening match, will span the seven-week competition running from…
