Many people are alarmed by both the
potential and the dangers of crypto.

A new campaign from Bron, a noncustodial crypto wallet, claims to make digital-asset ownership secure. It blames hacks, phishing and mismanagement of
users’ seed phrases, the words needed to open the wallet, for financial losses.

The commercial produced by Be The Fox agency addresses those concerns. 

It runs across Bron’s
social media platforms, including YouTube and X, as well as on the “Seed Phrase Museum” site. Additional paid media buys
across crypto and finance outlets are planned in the coming weeks.

The company believes billions are lost, due to device hacks, forgotten passwords, cloud leaks and human fallibility.

“The most effective creative work…