So many active ETFs. So little time.

Active ETFs have exploded in popularity over the past few years. Independent RIAs held roughly $28 billion in active ETF assets in the first quarter of 2021, which surged to nearly $400 billion by the end of last year, according to FintrX data. Yet despite the rapid growth, advisors remain cautious about significantly increasing allocations. Active ETFs now account for roughly 80% of new launches, and industry experts say the sheer number of products entering the market can make it harder for advisors to determine where active ETFs belong in client portfolios. 

“There’s so much product out there,” Brett Sheely, head of ETF specialists at AllianceBernstein, said during a panel discussion…