Strategy (MSTR), the company whose bitcoin accumulation strategy inspired a new generation of so-called digital asset treasury firms, sold BTC for the first time since December 2022, offloading roughly $2.5 million worth of tokens.

The move came as the scheme has faced major headwinds since gaining popularity last year.

Dozens of companies raised capital through stock and debt offerings to buy bitcoin, ether (ETH) and other cryptocurrencies, aiming to replicate Michael Saylor’s playbook. The model worked for a while last year as crypto prices surged and treasury stocks traded at premiums to their underlying values.

However, that all changed as crypto markets peaked in October. As token prices fell and treasury stocks slipped below net…