TradingKey – According to Business Insider, Amazon ( AMZN) AWS is planning to add SpaceX’s Grok model to Amazon Bedrock. For Amazon, the core of this move is not about betting on Grok, but rather further strengthening AWS’s role as a platform in the enterprise generative AI market: customers do not have to choose just one large model provider, but can instead call upon Anthropic, OpenAI, Meta ( META ), Cohere ( COHR) and SpaceX’s Grok, which may be added in the future.

Compared to Microsoft ( MSFT) which is deeply tied to OpenAI, and Google ( GOOGL) betting on Gemini, AWS prefers to position itself as an enterprise AI infrastructure and model distribution platform. Bedrock’s value lies not in a single model, but in its unified cloud…