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Did Pro Cycling’s Crypto Bubble Burst? Canyon//SRAM Women’s Team Drops Zondacrypto!

Did Pro Cycling’s Crypto Bubble Burst? Canyon//SRAM Women’s Team Drops Zondacrypto!

CANYON//SRAM is back to being CANYON//SRAM.

The team announced it has terminated its partnership with Zondacrypto, effective immediately, citing breaches of contract. We don’t know exactly what that breach of contract is, but we do know what it means for the team. The Women’s WorldTour squad will now race (again) as CANYON//SRAM, while the development team returns to CANYON//SRAM Generation.

2025 Canyon-SRAM ZondaCrypto colorful new pro women's cycling team kit, sleeve detail
(Photos/Canyon)

Simple enough on paper. In reality? That’s a mid-season rebrand, new kit, updated equipment, digital changes, UCI paperwork, and probably a few very tired people staring at logo files. But these are professionals, and there are no changes to the equipment they are using, so think of it as a new kit colorway….

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