Ferrari N.V. (NYSE:RACE) unveiled its first fully electric car Monday, presenting the four-door Luce, designed in collaboration with former Apple Inc. (NASDAQ:AAPL) design chief Jony Ive and his collective LoveFrom, as a high-stakes bet that wealthy buyers will embrace a battery-powered Ferrari even as rivals such as Volkswagen AG’s (OTC:VWAGY) Porsche and Lamborghini slow some EV plans because of softer demand.

Ferrari Bets On Electric Luxury

The Luce, Italian for “light,” is Ferrari’s first five-seater and aims to reach families with deep pockets through roomy seating, high-end technology and a 600-liter boot. Deliveries of the €550,000, or about $640,000, car are due to begin in the fourth quarter of 2026.

The car…