• Key insight: Cryptocurrency products will serve everyday users when safety is built into the product, not left to individual vigilance.
• What’s at stake: People mis-click, encounter phishing schemes, lose devices and forget passwords.
• Forward look: Crypto founders must understand that the path to mainstream adoption runs directly through consumer safety.

Crypto users face challenges that users of traditional finance have simply never needed to consider. Transactions cannot be reversed, security practices can confuse even technically minded people and recovery options range from inconsistent to nearly nonexistent.
Crypto companies building consumer products need to address this situation thoughtfully, especially if they’re committed to…