Formula by Cointelegraph PR head Katerina Zemskova says AI-fueled content saturation has pushed Web3 projects to ditch rigid retainers and build founder-led, macro-aware narratives instead of generic press blitzes.
Summary
- Formula by Cointelegraph warns that AI-driven content saturation is eroding the impact of traditional Web3 PR campaigns.
- Head of PR Katerina Zemskova says crypto firms must abandon rigid retainers for modular, cycle-aware, founder-led communication strategies.
- Narrative-driven markets are pushing projects to treat reputation as capital, not a fixed expense, as Bitcoin, altcoins and tokenized assets trade on macro and political stories.
The Web3…
