Crypto trading platform KuCoin is betting big on Australia, ramping up investment and unveiling new products designed to help consumers use digital assets for their everyday purchases.

According to the firm’s Australian Managing Director, James Pinch, KuCoin’s moves in the market are an “evolution,” building on its already established presence in the region with his appointment and the launch of a new office in Sydney’s Central Business District.

Speaking at the Australian Crypto Convention as KuCoin continued to deepen its investment in Australia, Pinch said that the country is an “exciting place to be at the moment,” with an increasingly established regulatory environment and a growing digital asset market.

As…