Four prolific financial journalists are facing serious questions over whether they’re actually real. Welcome to digital media in 2026!

An investigation by The Press Gazette found that four allegedly human freelance journalists who’ve published articles shilling specific crypto coins — in outlets including Forbes, Investing.com, HuffPost, CoinTelegraph, VentureBeat, and The Street, no less — strongly appear to be fake. And each of them, tellingly, bear striking connections to a publicity firm called MarketAcross, which on its website describes itself as offering “PR for the…