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Morgan Stanley’s E-Trade Launches Crypto Trading Service, Escalating Fee Competition

Morgan Stanley’s E-Trade Launches Crypto Trading Service, Escalating Fee Competition

  • Morgan Stanley-owned E-Trade has launched a cryptocurrency trading service and plans to expand it to all 8.6 million customers by the end of 2026.
  • E-Trade’s 0.5%% crypto trading fee is lower than those charged by Coinbase, Robinhood and Charles Schwab, and is about half of Robinhood’s fee.
  • Bloomberg said Morgan Stanley is building crypto-related products on the premise that traditional finance (TradFi) and decentralized finance (DeFi) will converge as it seeks to gain market share in the cryptocurrency market.

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Photo: Shutterstock
Photo: Shutterstock

E-Trade, the brokerage owned by Morgan Stanley, has launched a cryptocurrency trading service.

Bloomberg reported on May 6 that…

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