Crypto is big, just not so much so with advisors … yet.
Institutional adoption has largely led to crypto’s mainstream success, reaching a global market cap of more than $2.6 trillion. The White House and federal agencies are championing digital assets. Wall Street’s biggest firms are incorporating crypto and blockchain technology into their services. And online trading platforms like Kraken, Robinhood and Coinbase give retail investors exposure to all their favorite coins.
Many advisors, however, still view crypto as too speculative and volatile to fit into a traditional financial plan. Crypto allocations are often limited to a single digit percentage of a client’s total assets or non-existent. Nevertheless, asset…






