AI-generated content may seem like an easy win for companies, especially when the promise is simple enough to sell internally: publish more crypto content, cover more keywords, spend fewer resources, and pick up more organic traffic along the way.

On paper, that may sound cost-efficient, and in some cases, AI can absolutely help with research, structure and early drafting. But once that logic turns into pumping out large volumes of thin and repetitive pages, the whole strategy starts to work against itself, and in the crypto space, that can become a bigger problem than some companies seem willing to admit.

The reason is fairly straightforward: A company might think they’re improving their search visibility, but if the pages it publishes…