Charles Schwab on Thursday introduced its long-awaited crypto investing product, making bitcoin and ether trading available to clients as the gap between traditional finance and digital assets narrows.

The move places the brokerage in direct competition with companies like Robinhood, which serves a comparatively younger clientele and also offers stock and crypto investing (as well as an array of other financial services now).

Schwab, one of the largest brokerages in the world with more than $11 trillion in client assets, has been vocal for months about its clients’ interest in crypto investing. The offering, called Schwab Crypto, will be available in the coming weeks.

“What we hear from many of our clients is that they have 98% of their…