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Nike Stock Continues to Decline as Company Continues Wholesale Push

Nike Stock Continues to Decline as Company Continues Wholesale Push

Nike is continuing to sign on new wholesale partners as the company — and its stock — continues to be under pressure.

On Tuesday, the Swoosh announced it has inked a new vendor partnership with Fleet Feet. The expanded deal deepens the assortment of Nike Running footwear, apparel and accessories, which span race and road running, and increases distribution from select doors to Fleet Feet’s nationwide footprint.

The news comes one week after Nike’s stock fell over 15 percent to $44.62 on April 1, the first trading session following weak fourth quarter guidance and a slower than expected recovery in the third quarter.

The sell off was more bad news for the Swoosh, as Wall Street continues to punish the…

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