TradingKey – Nike (NKE.US) Nike’s stock price suffered a heavy blow on Wednesday Eastern Time, plunging 15.51% to close at $44.63. This marked its worst single-day performance since June 2024 and weighed down the Dow Jones Industrial Average, bringing its cumulative decline in 2026 to nearly 30%.

[NKE stock price trend, Source: Google Finance]

Although the company’s fiscal third-quarter earnings exceeded expectations, the results were overshadowed by weak guidance and a warning of a 20% drop in sales in Greater China.

In addition, the conflict in the Middle East has caused disruptions to its business in Europe, the Middle East, and Africa (EMEA). CFO Matthew Friend noted that the war is impacting consumer behavior and leading to rising…