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• If you are wondering whether Coca-Cola is fairly priced or asking too much for its brand power, you are not alone in questioning what you are really paying for with the stock today.

• The share price closed at US$77.88, with returns of 12.7% year to date and 12.9% over the past year. The last 7 and 30 days show modest declines of 1.8% and 1.5%, which may matter to short term traders.

• Recent headlines have continued to focus on Coca-Cola’s brand strength, product portfolio and position as a global consumer staple. These factors keep it on the radar for many long…