Written by: Pyrs Carvolth, Christian Crowley, a16z

Compiled by: Chopper, Foresight News

In the current blockchain adoption cycle, founders are learning a disturbing but profound lesson: companies don’t buy the “best” technology; they buy the least disruptive upgrade path.

For decades, new enterprise technologies have promised orders-of-magnitude improvements over traditional infrastructure: faster settlements, lower costs, and cleaner architectures. But in practice, these promises rarely match the technological advantages.

This means that if your product is “clearly better” but still can’t win, the difference isn’t in performance, but in product fit.

This article is dedicated to a group of crypto founders who started in public…