Binance.US, the American affiliate of the world’s largest crypto exchange, named Stephen Gregory as CEO, installing a compliance-focused executive at the helm at a time that competition among U.S. crypto trading platforms is accelerating.

Gregory replaced Norman Reed on March 9, the company said in a statement shared with CoinDesk. He was previously U.S. CEO of digital asset platform Currency.com, where he led the firm during its 2025 acquisition by CXNEST. He also held compliance leadership roles at crypto exchanges Gemini (GEMI) and CEX.io.

The leadership change comes as the U.S. crypto exchange landscape is changing. Over the past several months, trading platforms have raced to expand beyond digital assets, adding products such as…