Bet365 faces a new kind of rival this March as crypto-first ZunaBet expands fast. The challenger offers a 11,294-game library, wide esports lines, crypto-only payments, and up to 20% rakeback. For Indian users used to UPI and INR wallets, this new mix looks fresh. For investors, it signals a shift in sportsbook loyalty, retention costs, and payment economics across global markets in 2026. We outline where Bet365 still leads, where ZunaBet’s crypto casino model shines, and which data points matter. Our lens is risk and return, so portfolios can react early, not late.

Crypto-first features now set the pace

ZunaBet’s 11,294-game library is built for constant engagement, spanning slots, live tables, and broad esports lines. That scale…