Why are investors interested in cryptocurrencies?

As a general rule, investors considering cryptocurrency are already comfortable with, and invested in, stocks, bonds, real estate or commodities – whether directly, or indirectly through ETFs and similar vehicles. And for the uninitiated, cryptocurrencies are just another type of investment. 

They offer a new way to store and transfer value, backed by blockchain technology, and may present additional diversification benefits for traditional investors, as their risk and return profiles may be asymmetric to established asset classes. In other words, by adding crypto to their portfolio mix, investors can gain exposure to an asset class which may behave differently from other…