Crypto exchange OKX said Thursday it is rolling out a native social networking feature inside its trading app that allows users to discuss markets, disclose trading performance, and execute trades directly from posts.

The feature, called Orbit, embeds a real-time discussion layer into the OKX app where users can post trade ideas, host livestreams, and form groups while linking directly to tradable assets through cashtags such as $BTC or $ETH. 

The launch reflects a broader push by trading platforms to blend social media with market activity.

Social trading platform eToro pioneered the model in 2010 with its OpenBook platform and CopyTrader feature, while crypto exchanges have since introduced similar tools, including Bybit…