Key Points
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Index investing appeals to those who like to keep investing simple, but it has a reputation for being less interesting than picking stocks.
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An ETF that tracks a strong index, though, can be a strong investment.
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One particular index did a great job taking a simple idea and making it a profitable reality.
Exchange-traded funds appeal to investors who like to keep things simple. Rather than doing research on countless individual stocks in the hope of finding enough promising prospects to create a well-diversified portfolio of 25 picks or more, the right ETF can give you instant diversification that’s tailored to your particular investing strategy. And with thousands of different ETFs currently on the market, there’s a fund that’s…
