Citigroup (C) plans to launch institutional bitcoin custody later this year, part of a broader push to integrate digital assets into the bank’s traditional financial infrastructure.

Nisha Surendran, who heads Citi’s digital asset custody product buildout, described the initiative in a speech at the World Strategy Forum on Thursday as an effort to “make bitcoin bankable.”

That begins with institutional-grade key management and wallet infrastructure. But, Surendran said, the ambition is broader: to bring bitcoin into the same custody, reporting and control frameworks that clients already use for traditional assets.

“We will be offering our clients a single service model across crypto, securities and money,” said Surendran, who…