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Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug

Facebook’s first crypto push set off a firestorm. This time around, its plans are met with a shrug

When Meta announced an ambitious plan in 2019 to introduce its own digital currency to billions of Facebook and Instagram users, the response was radioactive. Members of the U.S. House of Representatives subjected CEO Mark Zuckerberg to a bruising interrogation, and the media cast the company’s so-called Libra currency as an instrument of political and economic destabilization. How times change. Six years later, Meta is renewing its crypto push and the project is barely news. The reason for this is the focus of the latest issue of Fortune’s Crypto Playbook, available on Spotify, Apple, and YouTube.

The topic of Meta’s return to crypto, first reported by Fortune in mid-2025, resurfaced last week after a trade publication noted…

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