Social media isn’t new anymore, but it is still a fast-growing industry.

There are currently around 5.24 billion active social media users worldwide, which is about 64% of the world’s population and more than double the active social media user count a decade ago.

The biggest social networks still make most of their money from advertising, but social media is maturing and generating revenue from sources such as e-commerce, digital payments, and video games.

Investing in social media has amplified shareholder dollars in recent years, as measured by the performance of the exchange-traded fund (ETF) Global X Social Media ETF (SOCL +0.94%). Returns have been driven by top names such as Meta Platforms’ Facebook (Source link