E-commerce businesses are increasingly introducing crypto as a payment method. Some are also paying salaries in crypto, while others use it to hold and store value. It’s a smart business decision, as it puts e-commerce businesses at the forefront of the growing acceptance of crypto.
However, there are common mistakes businesses in this industry often make when introducing crypto. It happens because the technology is still somewhat new, and e-commerce businesses aren’t the ones to experiment with novel features.
Mistake #1: Treating Crypto as a Marketing Gimmick Instead of a Payment Tool
Many e-commerce business owners treat crypto as a marketing gimmick, a way to attract younger customers and clients who are already accustomed to…




