Amazon (NASDAQ:AMZN | AMZN Price Prediction) had climbed steadily from 2022 to 2024, with shares rising 80% in 2023 and 44% in 2024 after losing nearly half its value in 2022. But 2025 brought challenges, with the stock up just 5% for the year amid economic pressures and competitive concerns. 

However, since last August, shares have mostly traded between $220 and $240 per share, though they briefly hit $254 in November before falling. Wall Street’s consensus price target stands at $289 per share, suggesting about 40% upside from the current $207 level. Yet underlying drivers suggest it can be worth more than the analyst consensus. A lot more.  

Market Doubts Lead to…