Prediction: in 12 months the battered Diageo share price and dividend could turn £10,000 into…

A person holding onto a fan of twenty pound notes

Image source: Getty Images.

Diageo‘s (LSE:DGE) share price been one of the FTSE 100‘s worst performers over the last year. It begs the question: how much cash have investors like myself lost by holding the Captain Morgan maker?

Since 5 February, 2025, Diageo shares have tumbled 25.7% in value. Though this drop has increased the dividend yield above historical norms, to 4.5%, the drinks giant has delivered a total negative return of 21.2%. It means someone investing £10,000 a year ago would now have just £7,880 sitting in their investment account.

To put that into perspective, someone who put that £10k in a FTSE 100 tracker fund instead would have £12,300. The question is, will things get worse for Diageo…

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