Crypto exposure is limited among family offices, per JPM study
The news: Few family offices have crypto exposure, according to research by JPMorgan Private Bank. Nearly 90% have no exposure, while 17% expect to prioritize digital assets as a future investment theme. Far more (65%) planned to invest in AI. This is not just about crypto: 72% have no exposure to gold.
Zoom out: In December, PNC unveiled direct Bitcoin trading for its private banking clients through a partnership with Coinbase shortly after Kraken’s public launch of a private crypto bank. These headlines are the convergence of younger consumers’ interest in alternative assets, the growing share of Gen Zers and millennials among the global ultra-high net-worth population, and the historically exclusive nature of alternative assets.
