WisdomTree CEO says crypto is now a core business, nearing profitability

New York — WisdomTree’s crypto business is no longer an experiment but core to the firm’s strategy and on the verge of turning profitable, CEO Jonathan Steinberg said in a fireside chat at the Ondo Summit in New York on Tuesday.

“We want to continue to scale,” Steinberg said. “Last year, we went from like $30 million in assets to about $750 million in assets,” adding that he firm doesn’t currently make money on its digital asset efforts but is “in line of sight of taking this to a profitable business.”

The firm, $150 billion in assets under management, has been investing heavily in blockchain infrastructure, launching tokenized funds, and expanding to new chains like Solana . Steinberg said the effort is driven by…

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