Morgan Stanley Expands Crypto Offerings Across ETFs And E*TRADE Platform
- Morgan Stanley (NYSE:MS) is expanding its digital asset push with a new head of digital-asset strategy.
- The firm is rolling out ETFs tied to Bitcoin and Solana and is introducing the Grayscale Bitcoin Mini Trust ETF for client access.
- Cryptocurrency trading is being enabled on the E-Trade platform as part of a broader integration of digital assets into institutional and wealth offerings.
For a global bank like Morgan Stanley, which is deeply tied into institutional and wealth management, this represents a meaningful product buildout around cryptocurrencies. By linking Bitcoin and Solana exposure to ETFs and bringing trading onto E-Trade, the firm is connecting digital assets with the tools and channels many clients already use. It…
