From Meme Mania to Market Maturity: How Retail Crypto Narratives Are Shifting
Retail participation has long shaped crypto market cycles, moving capital rapidly between narratives that range from community-driven speculation to protocol-level experimentation. Over the past two years, those narratives have begun to change. As major assets mature and volatility compresses, retail attention is increasingly splitting between established networks and earlier-stage infrastructure models where mechanics, participation rules, and deployment phases remain visible.
Meme Cycles and the Retail Attention Economy
Retail crypto narratives during prior cycles were dominated by meme-driven assets, where price action was closely tied to social momentum, virality, and platform amplification. Entry points were often…
