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When Starbucks CEO Brian Niccol walks into a Starbucks store, he’s there for more than just coffee, egg bites, or a chocolate croissant. He chats up the company’s employees to take a measured business temperature.
According to Niccol, the baristas he speaks with have a vested interest in the company’s success. In a conversation with investors at the Starbucks 2026 investors day meeting, Niccol said many employees he encounters tend to ask him about the company’s stock. “When I walk into stores, they will ask me, ‘what do you think is going on with the stock price?’” Niccol said. “I love it because, you know, that means they care.”
The CEO of the world’s largest coffee chain said that interest extends beyond…
