US crypto media traffic fell 33.5% in Q4 as AI referrals rose to 25.6%
Outset Data Pulse tracks the shifting architecture of crypto media across global markets. Our mapping of the Asian landscape revealed an ecosystem dominated by exchange-anchored information flows, while the European sector remains structurally tethered to traditional search engines, which account for nearly half of all discovery. Now our focus turns to the United States.
The US market operates under fundamentally different conditions. It consolidates around a handful of English-language publishers competing for institutional credibility and retail attention simultaneously, while readers split their time between crypto-native specialists and mainstream financial outlets with crypto coverage.
To understand how these publishers actually…
