Equifax AI Fraud And Verification Push Meets Undervalued Share Price Outlook
- Equifax (NYSE:EFX) has launched Synthetic Identity Risk, an AI and machine learning based tool aimed at detecting and preventing synthetic identity fraud.
- A few days later, the company introduced Income Confirm, which combines The Work Number data with Equifax credit reports to support employment and income verification during lending.
Equifax, trading at $208.03, is rolling out these products at a time when synthetic identity fraud and verification complexity are key concerns for lenders and borrowers. The stock has seen a 23.3% decline over the past year and a 4.4% decline over three years, while the 5 year return stands at 19.5%. This provides helpful context as the company leans into new AI driven services.
For you as an investor,…
