Customer Interest and Efficiency Attract More Merchants to Crypto
In the 17 years since the first bitcoin was mined, cryptocurrencies have been labeled everything from a passing fad to the next big thing. In recent years, latter view has gained traction, driven largely by the rise of stablecoins and increased institutional investment.
And yet, widespread crypto payments at retail points of sale have remained elusive. That may be starting to change, according to research by PayPal and the National Cryptocurrency Association. The study found that around 39% of merchants already accept crypto, including roughly half of businesses generating more than $500 million in annual revenue.
“Merchants, especially the large enterprise retail brands, are always looking for…
