AS Roma Players Navigate Crypto Sponsorships as Serie A Embraces Blockchain
The crypto wave hit Serie A harder than most leagues. AS Roma players are at the center of it.
Walk through Trigoria these days and you’ll hear more talk about NFTs, Bitcoin, and blockchain partnerships than you did three years ago. Not from every player, but enough that it’s become part of the culture. Even youth academy prospects are fielding offers from digital asset companies.
This isn’t unique to Roma. Inter Milan partnered with Binance. AC Milan launched NFT collections. Juventus created $JUV fan tokens. But Roma’s position is interesting because the club sits between embracing innovation and maintaining traditional football values.
Football Players Started Taking Crypto Deals for Money and Reach
The shift…
