If you are wondering whether Yelp is priced attractively right now, you are not alone. The stock’s recent performance has raised fresh questions about what a fair value looks like.
Yelp’s share price closed at US$28.49 recently, with returns of a 2.5% decline over 7 days, an 8.2% decline over 30 days, a 5.7% decline year to date, a 26.0% decline over 1 year, a 5.0% decline over 3 years, and a 20.6% decline over 5 years.
Recent headlines around online advertising trends and local business activity have kept attention on platforms like Yelp, as investors weigh how shifts in customer traffic might affect future prospects. Broader discussions about the role of user review platforms in digital marketing have also framed how the market…
