The death of crypto marketing
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For most of crypto’s short history, growth followed a simple formula: reward behavior, and it will repeat. Liquidity mining, referral loops, token launches, airdrops. If adoption slowed, teams increased the incentives. When that stopped working, they layered on marketing campaigns, splashy announcements, and logo-filled partnership decks. That era is over.
Summary
- Crypto growth stalled because trust collapsed: incentives, airdrops, and marketing no longer convert in a market…
