How ETF Issuers Can Use AI to Target New Strategies
If product distribution is like a party, RIAs are the body-guarded celebrities in the corner. Getting through might be tricky.
Combine that with record numbers of ETFs hitting the market, including nearly 100 new strategies in October alone, and distribution and marketing are more important than ever for issuers trying to stand out. Targeting methods that rely mostly on firm size just don’t cut it anymore, according to AdvizorPro’s latest report, which focuses on how issuers can grow AUM. Innovative new methods — from artificial intelligence to scouring regulatory filings — may be required to find firms worth reaching out to in the future.
“Any other company, whether it’s software, whether you’re selling trinkets,…
