There’s an ETF for Everything. Is That What Investors Want?
Will it ETF?
This year, like others before, has been a record for exchange-traded fund launches. The surge in new products has brought bread-and-butter varieties that fit nicely in model portfolios, but it has also added niche and risk-on funds that aren’t suitable for most investors. There are ETFs that seek to deliver twice the return on shorts of single stocks like Nvidia, focus on memes, deliver income in arguably overly complex packages, or hold a range of crypto assets. And while they haven’t gotten through SEC approval yet, there are bold ETFs that promise to invest (as closely as possible) in UFO technologies or leverage single stocks and crypto by up to 5x. Issuers can prep, and often launch, almost anything they can…
