Fanatics is in “talks to partner with Crypto.com on a push into the fast-growing prediction markets sector in which customers bet on sports, politics and pop culture.” The move would give US-based Fanatics “exposure to a sector whose popularity has exploded in the past year” with firms such as Polymarket and Kalshi growing rapidly and commanding high valuations. Sources said that the plans for a prediction market partnership between Fanatics and Singapore-based Crypto.com “are in early stages and could still change.” Fanatics is in the midst of a global expansion, making a recent foray into sports betting…
Fanatics exploring move into prediction market with Crypto.com
