Ferrari to release crypto token to let wealthy fans take part in 499P auction
How is Ferrari appealing to rich, young techies? Through a new crypto token, of course. Ferrari’s wealthiest fans will now be able to use the new digital asset to be able to bid on a Ferrari 499P, the car that won three straight Le Mans titles, Reuters reports.
The Italian fintech Conio will collaborate with the car maker to launch the ‘Token Ferrari 499P.’ Those who have the token will be a part of the Hyperclub, reserved for 100 of its most elite clients, who can trade with each other and bid on the racing model.
Ferrari did not immediately respond to a request for comment.
Ferrari, which is releasing its first ever fully-electric vehicle, is no stranger to the world of crypto. In 2023, it began accepting…
