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Ferrari Minting Crypto Token to Auction Off Le Mans-Winning Car

Crypto News

Ferrari is reportedly courting the crypto crowd as it auctions off a championship-winning car.

The sportscar maker is planning to mint a digital token that its wealthiest fans can use in an auction for a Ferrari 499P, the endurance car that won three Le Mans titles in a row, Reuters reported Saturday (Oct. 25).

The report said the plan thus far is limited in scope, and marks an effort by Ferrari to follow in the footsteps of other luxury brands seeking to tap the growing wealth of younger tech entrepreneurs, as artificial intelligence (AI) and data centers help fuel investment and markets around the world.

However, Ferrari is not new to the digital asset space. As Reuters noted, the Italian company began accepting bitcoin, ethereum…

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