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Coinbase Brings Crypto Into the Boardroom

Crypto News

The most palatable side of crypto might just be its potential within the enterprise and small business.

And with regulatory policy clarifying and traditional players launching their own digital asset products, incumbent crypto firms are increasingly betting that the next wave of crypto adoption may not come from day traders or DeFi evangelists, but from payroll departments, procurement teams, and accountants reconciling cross-border invoices.

“Businesses are looking for a better type of money,” Sid Coelho-Prabhu, senior director of product at Coinbase, who’s leading the charge on Coinbase Business, told PYMNTS.

Companies that “want to accept crypto” are drawn by two primary use cases, he added. “Investment and…

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