Bankin’ on Birkin—1 in 10 Americans Say Investing in Luxury Handbags Is a Sound Strategy for Retirement

Key Takeaways

  • About 10% of Americans say luxury handbags could fund their retirement, according to TIAA’s new survey.
  • Some designer bags, like Hermès Birkins, have significantly climbed in value—but that’s the exception, not the rule.
  • Experts say handbags can have resale potential, but they’re not a reliable plan for retirement income.

About 10% of Americans say their best shot at funding retirement might come from either winning the lottery or investing in luxury handbags, according to a new TIAA survey. It sounds like a punchline—until you realize the gut punch behind it.

Dig into the data in this and other recent surveys, and the finances many Americans are facing look bleak. Almost two-thirds of Americans think…

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