Swyftx Enters New Zealand Market with First Crypto Sponsorship of a Professional Sports Team
Brisbane-based cryptocurrency exchange Swyftx has become the first crypto brand to sponsor a professional New Zealand sports team, signing a multi-year deal with the One New Zealand Warriors.
The partnership represents a commercial development in New Zealand sport, marking both the company’s local market entry and the first step in a multimillion-dollar strategy to support professional teams across multiple codes over the next two years.
Under the agreement, Swyftx will invest hundreds of thousands of dollars annually, with the partnership encompassing branding rights, corporate hospitality, player appearances, and reserved fan tickets for NRL home games at Go Media Stadium.
Swyftx chief executive officer, Jason…
