Crypto Goes Mainstream: America’s 2025 Surge in Adoption
In just a few years, the U.S. has gone from viewing crypto as a risky asset class to treating it as just another investment. A most recent survey by the National Cryptocurrency Association and Harris Poll found that about 21 percent of American adults — that’s about 55 million people — now own cryptocurrency. This is a sharp rise from around 16–17 percent between 2022–2023, per Pew Research surveys.
For investors — both retail and institutional — these numbers reflect not a fad but structural evolution. Below, we explore how retail demand, institutional flows, exchange infrastructure, and changing regulation are driving this transformation in the world’s largest economy.
Crypto Adoption Grows: Payments Still Niche
While the…
